To be honest, I had kind of ignored BandPage for the past few years. I used it for one purpose: the Music tab on my Facebook Musician Page. I peripherally saw they had been rolling out other features, but didn't find a reason to use them or really investigate what they were.
Until last month.
I read a few articles about how BandPage had been striking deals with music companies left and right (Clear Channel, Rdio, Xbox, LyricFind, Livenation, Soundcloud, Rhapsody, and others).
So I sat down with the CEO (via Skype) to get a better glimpse at what BandPage is doing and if it's something bands should pay attention to.
And I was stunned. And inspired.
J Sider gets it. The 29 year old CEO of BandPage has seen the industry top to bottom. From booking bands in his hometown of Harrisonburg, Virgina to managing the 4,000 cap Saltair theater in Salt Lake City, he's seen the business of music first hand. He saw how it began to fold and is now helping to revive it.
Anyone who says the music industry is dying is defeatist and lacks creativity. We're in the most exciting time the music industry has ever known.
No longer is the industry about who can sell the most music. Or ticket sales.
Yes, download sales are down. Music purchasing is at an all time low. Ticket prices are at an all time high. The old guard is freaking out, while the new players figure out a better way.
Forget having to rely on a broken system.
J Sider saw how people were jumping ship from Myspace to Facebook. Naturally, musicians needed to find them. He created the best music app on Facebook. BandPage was wildly adapted and became the industry standard for music on Facebook back in 2010.
When Facebook completely changed the layout of the Musician Page and moved to the Timeline format in 2012, BandPage's entire business model was rocked. No longer was the BandPage app featured on the main screen of Musician Pages. Sider had to pivot.
And luckily he did.
Sider, along with his team of 40 at BandPage, are creating the best monetization and connectivity platform the industry has ever known.
Connectivity
Click here to read the rest of this fantastic article."Every place where your fans are we want to help you reach them" – J Sider, CEO, BandPage
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