Promo Video

As an agent I get submissions from Acts all across the globe who are looking for work through my agency and very few of those submissions include a video that clearly shows what the Act is about. You've typically got about 10 seconds to capture the attention of the viewer of your video, and in that 10 seconds you need to have clearly shown the following:

1. Type of Act (function/party band; solo, duo, or Tribute act, etc.)
2. Personality of Act (fun, upbeat, mellow, laid back)
3. Genre(s) of Act (Pop, Motown/Soul, Vintage, etc.)
4. Talent (get right to the best part of your Act; no long intros; no long guitar solos, etc.)

If you are submitting promo videos for function and event work, don't send a 'music' video of your latest single. Use those types of videos for booking festivals and shows. Here's some things to think about for your promo video:

1. Length should be no more than three minutes long. 
2. Include short clips of several songs showing the variety of music you perform.
3. Use a professional videographer.
4. If the video is being captured live from one of your shows, make sure that the video is angled to capture each member of the Act and that the sound quality is good. Try to avoid picking up too much background noise and people randomly walking in front of the camera. It's fine to include shots of your audience having a good time, but not vital. The video is about showcasing your talent.
5. If you are staging your video, make sure you've got good sound & lighting. Use two to three different camera angles (including full body shots, close-ups, etc.)
6. If you are working with many different agents, make sure the video is unbranded (no contact info in the intro our outtro). Agents will add their own branding when they are submitting you for work.

Here are some examples of really good promo videos:

Staged Video

Live Video

Acoustic Video

I hope you found this information helpful. If so, please let me know by leaving a comment below. Also, you can subscribe to my weekly newsletter by joining my mailing list.

If you need a promo video, I recommend Mayfield Media Ltd.